New York, NY
Anas Ahmed
Marketing Analytics & Measurement Leader — incrementality, MMM, and scalable analytics foundations.
What I do
I help teams prove what marketing drives sales—short-term and long-term—using causal measurement (geo experiments, lift tests) and modeling (MMM), and then productionize it into reporting.
Highlights
- Designed and executed incrementality studies (geo experiments, brand/conversion lift).
- Built measurement systems: attribution logic, pipelines, dashboards, and self-serve reporting.
- Partnered with marketing and finance to translate measurement into budget decisions.
Experience
Marketing Architects
2026–PresentMarketing Analytics Leader
Rippling
2024–2025Senior Manager, Marketing Strategy & Analytics
Uber
2022–2024Manager / Senior Data Scientist, Global Marketing
Snap Inc.
2021–2022Marketing Science Lead / Partner
Criteo
2019–2020Data Scientist, Retail Media